Troy Ruhanen, CEO of Omnicom Advertising Group (OAG), emphasizes the enduring presence of creative agencies despite industry consolidation. Under the new unified leadership of OAG, agency networks BBDO, DDB, and TBWA are expected to thrive based on their unique brands. Ruhanen rejects a 'Publicis One' approach, insisting that OAG will prioritize individual agency identities while leveraging collective strength. He believes agency brands are crucial for differentiation in a competitive landscape, especially amid scrutiny of potential acquisitions like IPG. Ruhanen is committed to maintaining the distinctiveness and performance of each agency brand.
We're going to be about agency brands. We definitely will be. We're not going to be backing away from that.
I'm adamant - and John [Wren, Omnicom's CEO] is too - that we're not going to be contradicting ourselves later on.
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