The upcoming ADWEEK House in Las Vegas on March 25 aims to explore commerce trends and technology. A recent Omnicom Media Group survey found that over 90% of consumers view microinfluencers' content similarly to that of larger influencers. However, brands often struggle to collaborate with microinfluencers due to challenges in managing multiple partnerships. Notably, 90% of brand deals are made with just 7% of the most influential figures. To address these issues, Omnicom's Creo agency is introducing a new tool within its Omni platform to streamline influencer campaigns.
ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP.
More than 90% of people believe that content created by microinfluencers is as good as content created by large influencers, according to a new survey from Omnicom Media Group.
In fact, 90% of brand deals are controlled by the biggest 7% of influencers, according to Omnicom's research, which surveyed more than 1,200 U.S. consumers in January.
Omnicom-owned influencer agency Creo is hoping to alleviate some of those challenges with a new tool that is built into Omni, its internal technology platform that allows advertisers to create audiences and manage campaigns.
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