In the latest episode of The Speed of Culture podcast, Matt Britton hosts Reddit's chief revenue officer Mike Romoff to discuss how Reddit has evolved into a key player in the digital marketing landscape. Amid declining digital trust, Reddit leverages its unique community-driven advertising approach that fosters authentic conversations. Brands that actively engage with users and address imperfections gain credibility and organic amplification. With Romoff's prior experiences at major tech companies, he highlights Reddit's role as a full-funnel marketing ecosystem, where listening leads to significant engagement and business results.
In some of the cases where brands have been brave enough to actually talk about things that maybe aren't perfect, they win a lot of credibility, with people who then go on to amplify organically.
Reddit isn't just another social network but a full-funnel marketing powerhouse, where conversations are the new influencers and brands that listen win.
In an era where digital trust is eroding, Reddit has emerged as a powerhouse for authentic engagement, driving unfiltered conversations that shape consumer decisions.
Brands that embrace this shift—leaning into the power of conversation rather than relying on traditional ads—are reaping the rewards.
Collection
[
|
...
]