Nike has partnered with Skims, co-founded by Kim Kardashian, to launch a new brand called NikeSkims, aimed at elevating women's activewear. This initiative is significant as it's Nike's first collaboration with an external brand in creating a new product line. Scheduled for release in Spring 2025, NikeSkims will focus on high-performance activewear designed for women, integrating Nike's athletic textiles, like Dri-Fit, with Skims's attention to body inclusivity and style. The partnership reflects a strategic move to cater to the evolving demands of female athletes and fitness enthusiasts.
Nike's partnership with Skims marks a transformative collaboration aimed at blending high-performance with style, introducing NikeSkims as a pioneering brand for women’s activewear.
Heidi O'Neill emphasized that NikeSkims will cater to women's strength and femininity, merging Nike’s performance heritage with Skims's focus on body inclusivity and fashion.
Set to launch in Spring 2025, NikeSkims will utilize both Nike’s renowned training textiles and Skims’s unique design innovations, broadening the activewear market.
This collaboration represents Nike's first venture combining forces with an existing brand, highlighting its strategy to appeal to the evolving needs of female consumers.
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