The Q&A discusses insights from Evelina Bucelyte of Nexxen regarding the challenges advertisers face in a fragmented connected TV (CTV) ecosystem. Advertisers struggle to effectively reach their target audiences due to the abundance of apps and devices, complicating performance measurement and hindering personalisation. This fragmentation leads to inefficiencies and challenges in demonstrating ROI. Nexxen aims to alleviate these challenges with a unified, flexible platform that streamlines campaign management and supports agnostic integrations with various ad servers and DSPs, enhancing operational efficiency for advertisers.
The fragmented CTV landscape presents today's advertisers with several key challenges. To start, reaching target audiences effectively is difficult and convoluted due to the sheer number of apps and devices.
Fragmentation also hinders the development of targeted advertising strategies and limits the ability to create truly personalised viewer experiences. These issues lead to inefficiencies, increased costs and difficulty demonstrating a clear ROI or ROAS.
By delivering a flexible, unified solution for accessing premium inventory (in and beyond CTV), we're helping advertisers tackle these challenges.
Our platform streamlines campaign management, providing one place for planning, activation and optimisation. We take an agnostic approach, integrating other ad servers and DSPs.
Collection
[
|
...
]