"Our goal here is twofold," said Matt Prohaska, CEO and principal of Prohaska Consulting. "To move dollars back to news publishers, and to help buyers combine scale with safety while buying many publishers at once - without having to spend money on [brand safety] tech that doesn't do what it's supposed to."
"Too much of the industry has taken an overly cautious approach to reaching these audiences, when it's possible to do that in brand safe environments. ProNews is a vehicle that can bring them back," said Stephani Estes, chief.
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