Advertising industry leaders Brian Jacobs and Nick Manning have initiated the 'Advertising: Who Cares?' movement in response to their concerns about the future of the ad world. They fear that automation and data reliance are diminishing creativity and human involvement in advertising. In 2024, the movement began with a summit in London and aims to address these challenges through a manifesto and new podcast series featuring discussions with industry experts on topics like AI, creativity, and evolving business models.
"We are experiencing a transformation where machines are overtaking human roles, and the nature of jobs has become increasingly devoid of creativity and purpose."
"The Advertising: Who Cares? movement aims to rally industry professionals to address key issues before AI's impact intensifies, focusing on the human element of advertising."
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