A recent study reveals a paradox in CEO-CMO relationships: while CEOs increasingly view their CMOs as valuable leaders, their contributions to driving business growth are seen as declining. The study highlights that CMOs are recognized for their commitment and support for CEO visions, but performance metrics like growth ability and translating goals to marketing efforts have significantly decreased. This trend places CMOs in a precarious position, as they are well-liked by CEOs but may not contribute meaningfully to core business goals.
On one hand, CEOs are increasingly recognizing their CMOs as "best in class," with this designation jumping dramatically from 21% in 2021 to 45% today.
Despite this good news, CEO ratings for CMOs have declined in critical business areas, including the 'Ability to drive company growth,' which dropped to 19%.
Collection
[
|
...
]