Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week.At the same time Netflix is trying to get more subscribers to sign up for its ad-supported tier, it hopes to impress advertisers with better measurement and targeting.On Wednesday, Netflix announced that advertisers can use Nielsen's digital ad ratings (DAR) for measurement starting in Q4.
#people #years #advertising #announcement #partnership #additionally #subscribers #competitors #programming #coming-months
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