Netflix is moving forward with testing new advertising formats, including interactive mid-roll and pause ads featuring generative AI, set to debut in 2026. The objective is to determine subscriber willingness to accept advertisements for reduced subscription costs. The ad-supported tier launched in November 2022 has already seen substantial uptake, with 94 million subscribers, reflecting a 34% growth from its initial launch. Currently, half of new users prefer the $8/month ad-supported plan over ad-free options starting at $18/month.
[Netflix] members pay as much attention to midroll ads as they do to the shows and movies themselves.
Netflix launched its ad subscription tier in November 2022. Today, it said that the tier has 94 million subscribers.
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