"What do you think about acquiring one of them [rival ad tech companies]... and parking it somewhere?" - email evidence from Neal Mohan. What was meant: 'Let's buy our best-performing competitor, then work out how to monetize it to our own ends.' The email was typed two years after the Federal Trade Commission approved Google's purchase of DoubleClick after it made assurances not to encroach upon market competition during the early 2010s and ahead of Google's $400 million purchase of AdMeld in 2011.
Google was "vehemently opposed" to Prebid. - Brian O'Kelley. What was meant: 'Google controls the industry through the (implied) threat of pulling funding from trade bodies.' Independent ad tech companies, such as O'Kelley's former corporate home AppNexus, attempted to house Prebid in the online ad industry's tech standards body, IAB Tech Lab. However, the opposition of its largest-paying donor, Google, meant it was rejected.
"The problem isn’t just the dominance of major players like Google; it’s how they maintain that dominance by interfering in industry standards and member organizations." - Payam Shodjai. This emphasizes how major tech companies manipulate market control dynamics, influencing industry progress.
[
Collection
]
[
|
...
]