The article highlights Alex Lieberman, co-founder and executive chairman of Morning Brew, who turned a college project into a $75M newsletter. Lieberman's journey involved establishing a growth strategy he calls the hub-and-spoke model. He and his co-founder utilized on-campus outreach to gather email subscriptions from business students. As they developed the strategy further, they launched a nationwide ambassador program to expand their reach. Lieberman emphasizes the importance of starting small and expanding strategically to connect with the right audience for success.
"But he most certainly was: He and his co-founder, Austin Rief, would visit business classes and clubs across campus and ask professors if they could speak to students."
"That was how we grew our first 50,000 subscribers. And then finally we're like, 'Okay, this ambassador program worked... Now how do we turn everyone into an ambassador?"
"Lieberman credits this hub-and-spoke approach for their early success. His advice: Start with the smallest, most localized hub, then expand one step outward while staying focused on the right channels for your audience."
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