Investors see WhatsApp awakening as a growth driver for Meta Platforms, according to Wolfe Research. The business messaging service is projected to grow significantly, from about $1.5 billion to $2 billion in current revenue, to potentially $5.8 billion by 2029 and $7.3 billion by 2030. As the overall business messaging market expands to $40 billion, Meta aims to capture a larger share, increasing from mid-single digits to approximately 14.4% by 2029. The introduction of AI agents for businesses also presents a significant opportunity for the company, enhancing its monetization potential.
Analysts at Wolfe Research predict that WhatsApp's business messaging service will become a significant growth catalyst for Meta in the coming years, potentially reaching $5.8 billion by 2029.
Wolfe's estimates indicate the total addressable market for business messaging could rise to $40 billion by 2030, providing Meta with a chance to increase its market share from mid-single digits to over 16%.
Collection
[
|
...
]