Meet Liz. She's an AI Clone, and Skinny Mobile's Most Satisfied Customer | Muse by Clios

Skinny Mobile, in partnership with Colenso BBDO, has consistently prioritized keeping costs low for customers. Building on previous campaigns featuring everyday New Zealanders and open-source ads, they took inspiration from the entertainment industry’s practices. The agency proposed creating a digital clone of a happy customer as a cost-effective spokesperson, avoiding celebrity endorsements. They worked with ethical AI suppliers and legal experts to ensure compliance and proceeded to test this innovative approach in their latest marketing strategy, showcasing how embracing technology can enhance customer engagement while making savings accessible to all.

Skinny Mobile has embraced innovation, leveraging AI to create a digital clone of their happiest customer as a cost-effective marketing spokesperson.

By forgoing traditional celebrity endorsements, Skinny Mobile aims to pass on savings to customers while promoting inclusivity and the power of ordinary voices.

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