mediasmart has integrated Nexd's lightweight rich media technology into its Creative Studio, allowing advertisers to create interactive ads without coding. This update enhances omnichannel advertising by offering fast and intuitive tools for mobile and CTV ads. The integration addresses creative bottlenecks and allows for real-time previews, enabling a more efficient advertising process. The UI upgrade further improves the workflow, merging creativity with speed and effectiveness in a single platform, aligning with advertisers' demands for speed and engagement.
"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever-directly within our platform. It's a massive benefit and a step forward in programmatic advertising efficiency," said Swaminathan Iyer - director of partnership and product at mediasmart.
"Advertisers demand speed, efficiency, and engagement, and that's exactly what we're delivering through this partnership," said Iyer.
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