As generative AI becomes essential in media and marketing, agencies are increasingly adopting its capabilities. Brandtech Group's Jellyfish agency exemplifies this trend by developing generative AI tools for search and SEO, enhancing their services significantly. CEO David Jones emphasizes a collaborative approach between AI and humans, aimed at streamlining creative processes and allowing for real-time adaptations. Despite receiving praise for their innovations, analysts note that Brandtech's advancements are primarily in line with industry standards rather than groundbreaking.
At Jellyfish we can go from insights to creation to activation with a seamless AI approach. Itâs humans and agents working together to create a new world.
We have reimagined the creative, tech and media departments into a new world of real-time creativity, immediate activation, and continuous measurement and adaptation.
Brandtech is acting on rather than saying its intentions. We have a simple mantra that 'case studies beat press releases and demos'.
What Brandtech is doing is on trend, and it's at parity with a lot of what I'm seeing across the industry.
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