Media Briefing: Tech credits count for (some) compensation in publishers' AI deals
Briefly

Money is the main way publishers are looking to cash in on AI companies' need for their content. But it's not the only one.
Those technology credits are their own form of currency. Albeit less valuable than actual dollars, the credits effectively underwrite publishers using the LLMs to power their own AI-based tools.
If you are partnered with the platform, you can utilize chat in your on-site search or use their technology to create your own chatbot with editorial content.
The rise of ChatGPT, Perplexity, etc. have the potential to become the latest platforms to disintermediate publishers by offering better paths for discovering publishers' content.
Read at Digiday
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