Authenticated users generate significantly more revenue for publishers compared to non-authenticated users, especially in a cookieless environment like Apple's Safari browser.
Publishers like Unwind Media are working on increasing the percentage of authenticated users on their sites, aiming for significant growth in the coming years.
Being overly aggressive in pushing users to log in can lead to negative outcomes for publishers, as it may drive visitors away instead of increasing the authenticated user base.
Publishers such as Gannett and Snopes are focusing on strategies to boost their proportion of authenticated users, understanding the balance needed to avoid negative user experiences.
[
add
]
[
|
|
...
]