The TV upfronts are a red-carpet event for programmers to show off their content, brag about how many viewers they have and, ideally, snag more ad commitments than the year prior.But all the glitz and glam in the world can't change the fact that economic pressures and unresolved measurement issues are restricting growth in upfront spending this year.
#back #competition #opportunities #specifically #conversations #flexibility #uncertainty #transactions #programming #transaction
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