MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds? | MarTech
Briefly

from MarTech11 months ago
In servicing enterprise needs, consultancies typically assemble a dedicated team to serve each client with each member of the team contributing their expertise when and where needed.
MarTechhttps://martech.org/martech-in-2024-part-ii-who-will-be-the-winners-and-losers-in-the-consulting-and-research-and-advisory-worlds/
Without that as a guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has in order to deliver new customer insights, and deep personalization and enhanced customer journey experiences.
MarTechhttps://martech.org/martech-in-2024-part-ii-who-will-be-the-winners-and-losers-in-the-consulting-and-research-and-advisory-worlds/
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#consulting-organizations #marketing-technology #ai-implementation #customer-experience #technology-expertise
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