MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds? | MarTech
Briefly

In servicing enterprise needs, consultancies typically assemble a dedicated team to serve each client with each member of the team contributing their expertise when and where needed.
Without that as a guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has in order to deliver new customer insights, and deep personalization and enhanced customer journey experiences.
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