"Over the past year, founders have been trying to crack the code on how to harness large language models, so that when users ask questions, their company or product is the top answer they spit out. Startups have formed task forces, hired AI consultants, and rolled out new GEO services for clients. If their business doesn't already have an in-house head of AI, they are thinking about hiring one."
"Tejas Totade, chief technology officer and head of AI at New York City-based communications and creative agency Ruder Finn, says the entire SEO marketing model has flipped and consumer brands have led the way for experimentation and innovation. "It's a transition from what used to be a click-based economy with SEO to a citation-based economy," says Totade. Entrepreneurs looking to revamp their SEO strategy to align with search traffic's switch to LLMs, should follow a few specific strategies."
GEO/AIO/SEO describes a new marketing era focused on optimizing for large language models and AI-driven search. Founders and startups are building task forces, hiring AI consultants, and creating GEO services to ensure their companies and products appear as top LLM answers. Companies are considering in-house heads of AI to lead this shift. Consumer brands are leading experimentation as the SEO model flips from a click-based economy to a citation-based economy. Executives advise training AI to recommend companies and products, revamping SEO strategies, and aligning content and technical systems to influence LLM outputs.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]