Meta Platforms Inc. could see over $10 billion in annual ad revenue from WhatsApp by 2028, driven by new ad features and increased daily user engagement. Analyst Mark Mahaney suggests if Meta achieves $6 in ad revenue per daily user and boosts usage of the Updates tab to 1.7 billion users, revenues could soar. Recent business tools introduced on WhatsApp aim to enhance monetization, marking a significant step for Meta as it diversifies revenue sources amid previous low revenue generation from the platform.
Evercore ISI analyst Mark Mahaney estimated that if Meta could secure an average advertising revenue of $6 per daily user and boost daily usage of the Updates tab to 1.7 billion users by 2028.
Meta has a proven track record of building new surfaces, monetizing them successfully, and ramping up profitability accordingly. Our strong guess is that WhatsApp Updates will add to its track record.
Collection
[
|
...
]