The article emphasizes the importance of regular spam tests in maintaining email deliverability and positioning your messages in the inbox. It explains how Litmus provides tools to identify potential issues by analyzing various email authentication methods, such as DKIM, DMARC, and SPF. These tests help prevent spoofing, phishing, and ensure emails are sent under authorized domains. By understanding and addressing these factors, organizations can enhance their email communication effectiveness and build trust with recipients.
Prevention is key: run email spam tests regularly to catch errors before they cause deliverability problems.
Litmus Spam Tests can be run manually, together with your email service provider (ESP) or automatically when you send an email for QA.
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