Major New Study Reveals Key Trends in CTV Ad Engagement in Europe
Briefly

from Exchangewire4 months ago
"Our new study shines a stronger light than ever on user attitudes and behaviour to help all of us in the industry deliver CTV advertising people want to see and respond to."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/18/major-new-study-reveals-key-trends-in-ctv-ad-engagement-in-europe/
"CTV advertising is a rapidly expanding market that demands constant innovation. Innovation demands understanding..."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/18/major-new-study-reveals-key-trends-in-ctv-ad-engagement-in-europe/
"86% of viewers are now watching CTV, which represents a 6% increase from 2022... Younger audiences lead the charge in the switch to CTV..."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/18/major-new-study-reveals-key-trends-in-ctv-ad-engagement-in-europe/
"Enhanced CTV ads with on-screen animations are popular with viewers, and CTV was the most popular OTT screen among respondents."
Exchangewirehttps://www.exchangewire.com/blog/2024/09/18/major-new-study-reveals-key-trends-in-ctv-ad-engagement-in-europe/
Read at Exchangewire
#ctv-advertising #viewer-engagement #audience-behavior #market-research #digital-advertising
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