Magnite's CTV revenue grew substantially, reaching $64.4 million this quarter, marking a 23% year-over-year increase, showcasing the company's strength in programmatic advertising.
CEO Michael Barrett highlighted the importance of programmatic adoption by industry leaders for growth, particularly in the CTV segment, which has seen accelerated growth trends.
Magnite's partnerships with major players like Roku, Amazon Ads, and Disney have fortified its standing in the market, with expanding deals driving increased ad revenue.
Barrett expressed anticipation for Netflix potentially becoming a significant customer by 2025, implying strong future growth opportunities in CTV advertising.
Collection
[
|
...
]