Merx, an AI-driven conversational commerce platform based in London, has secured £1M in a pre-seed funding round led by the venture capital firm VentureFriends. The funding will allow Merx to enhance its platform, focusing on hiring skilled software engineers, product innovation, and AI model refinement to improve user personalization. Founded by Pietro Cammerini and Mohamed ElShaer, Merx aims to support brands in engaging with customers through personalized shopping experiences on messaging platforms like WhatsApp, particularly in the enterprise consumer goods and retail sectors.
"Merx utilizes AI technology to enhance conversations for brands on messaging apps, aiming to increase customer engagement, boost sales, and improve satisfaction through personalized interactions."
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