The updated Conversions API (CAPI) allows marketers to securely integrate first-party online and offline data for enhanced insights. With a user-friendly point-and-click interface, marketers can easily link their CRM data, eliminating the need for complex coding. This functionality has led to significant performance improvements, including a 31% increase in attributed conversions and a 20% reduction in cost per action. Additionally, LinkedIn's updated Revenue Attribution Report now enables marketers to analyze their CRM data over an extended period, up to 365 days, thereby enhancing their advertising strategies.
With new capabilities, CAPI enables marketers to securely connect their first-party online and offline data, and provides comprehensive insights by capturing conversions across multiple touchpoints.
The updated connection flow enables you to easily link through your CRM data from a range of platforms.
With Conversions API, marketers are achieving on average a 31% increase in attributed conversion, seeing a 20% decrease in cost per action.
LinkedIn has also updated its Revenue Attribution Report (RAR), which will now enable marketers to review their CRM data over an extended period, up to 365 days.
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