Cait Camelia creatively leveraged her Hinge dating app profile to seek job opportunities rather than romantic matches. With the job market struggling and many applicants applying for countless positions, Camelia's approach aimed to gain social media visibility for her work as a graphic designer. By posting prompts like "The way to win me over is to get me a creative marketing job," she anticipated both attention and pushback, knowing that controversy could help amplify her message and skills to potential employers. Despite the risks, she viewed it as an effective strategy in a challenging job market.
"A lot of people thought that I expected to land a serious job from Hinge, but my intention was always to post it on social media."
"I knew it would garner negative attention from men, which would push it further on the algorithm."
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