The article reflects on the author's transformative experience during a sales call, where their legal expertise significantly aided in addressing a client's licensing concerns, guiding the conversation toward a successful deal closure. This highlights the value of legal professionals engaging directly with customers, which uncovers not only immediate issues but also broader systemic patterns within customer concerns. Such interactions allow for proactive adjustments in offerings, leading to enhanced trust and competitive advantages, and solidifying the essential collaboration between legal and business functions.
Customer praise feels good, but it rarely tells the full story. The real value lies in understanding what makes them hesitate.
The result? Customer concerns eased, deals closed faster, and we gained a competitive edge by being more transparent.
Being in the room lets you catch the risks others might miss and uncover hidden opportunities.
Direct engagement with customers provides insights you simply can't get secondhand.
Collection
[
|
...
]