"At Kevel, we believe the future of retail media depends on flexibility and interoperability. Onsite and offsite have operated as separate worlds, and advertisers have had to piece together performance from disconnected systems."
"This collaboration with Dollar General and The Trade Desk changes that and creates something fundamentally new. We've built the infrastructure that makes true full-funnel activation possible, where onsite and offsite inventory are decisioned and measured together in a single, coherent framework."
"This is exactly the kind of interoperability that the industry has needed, and we're proud to be the technology layer that makes it real. When retailers own their data and their infrastructure, they can build partnerships like this one and that's what gives them a durable competitive advantage."
Kevel, Dollar General, and The Trade Desk have partnered to create a unified retail media solution that integrates onsite and offsite activation. This collaboration addresses the fragmentation in retail media by providing a single framework for planning, executing, and measuring campaigns. The solution combines Dollar General's onsite inventory with offsite activation through The Trade Desk, supported by Kevel's technology. This approach enhances interoperability and coordination, allowing advertisers to access a coherent view of performance across channels, ultimately improving the effectiveness of retail media strategies.
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