January Digital Unveils 'January Growth' to Serve Fast-growing E-commerce Brands
Briefly

January Digital has introduced January Growth, a new division to support fast-growing e-commerce brands by leveraging proprietary technology and analytic capabilities. After successfully incubating the initiative with brands like Josie Maran and T3 Micro, the company is now ready to extend its services. January Growth promises to enhance performance media management, aided by the Mikey AI platform. Early results with Josie Maran have shown significant success, including a 150% increase in return on ad spend. The agency has also gained recognition for its workplace and campaign achievements, further solidifying its position in the market.
January Digital has launched January Growth, a division aiming to support fast-growing e-commerce brands with performance media management and advanced analytics.
January Growth's success with Josie Maran showcases its potential, achieving a 150% year-over-year increase in return on ad spend.
Josie Maran praised January Digital's Growth team, highlighting their expertise in refining strategies to enhance the visibility and mission of her brand.
Vic Drabicky expressed excitement about introducing January Growth to the market, emphasizing the unit's capability to achieve outstanding results for brands.
Read at WWD
[
|
]