It's Grimace Versus Gritty; Zeta Global Strikes Again | AdExchanger
Briefly

McDonald's and the Mets brand partnership thrives on spontaneity, as evidenced by their clever engagement with a subway train wrapped in a Grimace theme, delighting fans.
Amanda Mulligan from McDonald's emphasizes the essence of their reaction to culture, stating, 'we weren't looking at it so much from a business standpoint, but more so just like, this is a completely unexpected thing that happened in culture.'
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