ADWEEK House is set to return to Las Vegas on March 25, focusing on the latest trends in commerce and technology. The article highlights the rapid growth of retail media, which is projected to reach $62 billion in spending this year, reflecting a 20% increase from the previous year. However, this sector is also facing criticism for inflated pricing and inadequate user experience, with many retailers struggling to meet the scalability and measurement needs of media buyers. Emarketer predicts a slowdown in growth to single digits by 2028.
Retail media advertising spending is projected to reach $62 billion this year, marking a significant 20% year-over-year increase, though growth may slow down in the coming years.
Despite the rapid growth in retail media, critics argue that inflated pricing and inadequate measurement capabilities undermine the user experience and scalability that media buyers expect.
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