"Current interest in the motion comes against a backdrop of faltering traditional B2B strategies like demand gen and lead gen. This shift highlights a growing skepticism about traditional methods and a search for effective alternatives to reach and engage customers."
"In its purest form, product-led GTM lets the product speak for itself. By reducing or even eliminating the roles of sales, marketing and advertising, it looks like an obvious cost-saver. However, very few companies operate in such a pure form due to the complexities involved in customer acquisition and retention."
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