TV inventory decreases with the rise of supply paths in CTV, causing programmatic platforms to compete and media buyers to face challenges like the ad tech tax.
Innovid's Harmony Direct product aims to streamline CTV ad buying by directly connecting media buyers to publisher ad servers, improving budget allocation and inventory yield.
Buyers using Harmony Direct have seen enhanced budget allocation towards working media and improved inventory yield, simplifying the complexity of managing multiple supply paths.
CTV ad buying benefits from direct connections for transparency and performance insights, reducing the need for fees to DSPs in campaigns managed through Harmony Direct.
[
add
]
[
|
|
...
]