In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies.How are advertisers and marketers preparing for the deprecation of third-party cookies and shift away from identifiers?
#information #opportunity #restrictions #opportunities #effectively #experiences #consistently #coming-years #digital-marketing #digital-platforms
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