The digital marketing realm is undergoing significant transformations, driven by recent updates from major tech companies like Google and Meta. Eleni Sarri from Tug Agency highlights the advantages indie marketing agencies have amidst these changes, particularly in utilizing AI for data activation. With innovations such as Google's AI-powered Search Generative Experience and real-time bidding from Meta and Google Ads, brands need agencies that can swiftly adapt strategies and enhance customer engagement. The focus for brands is shifting from simply collecting data to effectively activating it for informed decision-making, ensuring competitive advantage in 2025.
Indie marketing agencies are positioned to help brands navigate the changed landscape by turning raw data into strategic moves.
Success in 2025 depends on real-time data activation rather than just stockpiling insights; brands must adapt and optimize dynamically.
Collection
[
|
...
]