In this economy CMOs need to spend more on training, not tech | MarTech
Briefly

Companies worldwide face the realities of the "triple squeeze" - inflation, a shortage of talent and supply chain disruptions.The marketing organization is certainly not immune from their increasing pressure.In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
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