Jochen Koedijk, Expedia Group's CMO, emphasizes the transformative impact of AI on travel planning. With partnerships with OpenAI and Google, Expedia is integrating AI in innovative ways, notably through Instagram Reels. This feature allows users to send Reels to Expedia, which then identifies destinations and offers relevant booking options, streamlining the process from inspiration to booking. Koedijk also notes a significant shift in consumer behavior and internet usage, moving away from traditional search queries to more conversational and interactive methods.
The way consumers are using the internet to make their decisions is fundamentally changing.
We want to develop a feature where users can send Instagram Reels to Expedia to identify destinations and receive tailored booking options.
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