iion has announced the revamp of its fusiion platform, a comprehensive Gaming Marketplace aiming to enhance monetisation for publishers and offer advertisers new engagement opportunities. The platform is engineered to connect publishers directly with premium brands, facilitating revenue uplift through sophisticated yield optimisation technology. This system works seamlessly across various gaming environments, from mobile to PC. By leveraging partnerships with leading entities like Amazon TAM and Prebid, fusiion reduces intermediaries, allowing publishers to retain more revenue while ensuring a superior user experience. Early adopters report significant improvements in ad revenue, with impressive performance metrics for advertisers.
Our fusiion marketplace represents a breakthrough for publishers who have struggled with monetisation challenges. By creating direct paths to premium demand and eliminating unnecessary intermediaries, we're helping publishers achieve the revenue they deserve whilst preserving their gaming environments.
Publishers utilising fusiion gain access to a comprehensive suite of monetisation tools designed specifically for gaming environments, ensuring maximum revenue across all inventory types.
fusiion's direct publisher partnerships create a streamlined supply path that eliminates unnecessary intermediaries. This optimised approach ensures publishers receive the highest possible value for their inventory.
Agencies and brands leveraging fusiion gain exclusive access to high-value, brand-safe gaming inventory that delivers exceptional performance metrics, with 98% viewability rates across premium environments.
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