IBM's new patent for 'smart advertising timing' aims to optimize ad placement in streaming video by monitoring user activities through IoT sensors, improving engagement.
The system will dynamically adjust ad insertion based on users' real-time engagement, delaying commercials during intense viewing moments and speeding up when users are distracted.
While users must opt in for this tech, privacy concerns arise if the purpose isn't clearly communicated, potentially leading to uninformed consent from viewers.
Tricia Allen emphasizes that IBM needs to ensure transparency in explaining how the system functions to maintain user trust while utilizing engagement data.
[
Collection
]
[
|
...
]