Ghosting in creative pitches shows a marked increase, as highlighted by industry responses on LinkedIn, following the author's own disappointment with a silent prospective client. Despite knowing the risks of unpaid pitches in a crowded market, agencies still engage, often fueled by the excitement of potential projects. This trend raises concerns about clients exploiting the process, potentially using delivered pitches as prompts for generative AI rather than genuine collaboration, leading to calls for a reevaluation of pitching ethics.
"After a few chaser emails, I didn't think much could be done about it - this is bound to happen from time to time."
"More than 1,000 people chimed in with identical stories and a common belief that pitch ghosting has trended up in recent years, sharply."
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