Two years after launching the YouTube Shorts revenue share program in February 2023, creators find their earnings from shorts notably lower than from long-form videos. Creators reported RPMs for shorts averaging under $0.20 compared to $3 to $6 for long-form content. For instance, creator Maldhound shared that a long-form video he labored on for a week earned more than his shorts did in an entire month, highlighting the earnings gap. Additionally, pressures to create shorts persist as creators navigate YouTube's evolving algorithms.
At the moment, more than 25 percent of channels in the YouTube Partner Program are earning through YouTube Shorts' revenue share, highlighting the growing importance of short-form content.
Maldhound emphasized his disappointment, stating that after working all night on a long-form video, it made more in one week than a month's worth of Shorts.
YouTuber LordDraconical expressed pressure to create Shorts for algorithms, noting that while his Shorts RPM is around $0.20, his long-form videos earn significantly more.
Creators are realizing that despite YouTube’s investment in Shorts, the revenue disparity between short-form and long-form content remains wide, impacting their content strategies.
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