Unilever's Chief Growth and Marketing Officer, Esi Eggleston Bracey, revealed that AI technologies, including Nvidia's Omniverse platform, are revolutionizing how the company generates marketing content. By utilizing digital twins—3D replicas of products—the company is able to produce marketing imagery at double the speed and half the cost. This innovative approach supports Unilever's Growth Action Plan 2030, aiming for improved performance across multiple channels, from TV to e-commerce, especially following recent leadership changes.
We've transformed what was once a complex, slow process into a marketing system that frees up our teams to focus on more impactful strategies.
The AI initiatives help in creating 'digital twins' of products for efficient content generation across diverse marketing channels.
Collection
[
|
...
]