Google Analytics 4 (GA4) is a more advanced version of its predecessor, Universal Analytics (UA), focusing on an event-driven approach to tracking user behavior. Unlike UA's various hit types, GA4 treats every user interaction as an event, simplifying tracking and reporting. GA4 provides automatically collected events by default and allows for recommended and custom events that align with business KPIs. This methodology not only enhances insights into how users interact with websites but also aids in recognizing audience segments and attribution modeling, ultimately driving better performance metrics.
Compared to Universal Analytics, GA4 emphasizes a more flexible, event-focused approach to tracking user behavior, providing detailed insights into interactions.
GA4 redefines event tracking; instead of differentiating hit types, every single interaction is tracked as an event, simplifying data analysis.
Understanding audience segments is crucial; GA4 helps identify which channels generate the most qualified users for businesses seeking higher conversions.
Events in GA4 can be automatically collected, recommended, or custom, allowing businesses to align user interactions with strategic goals and KPIs.
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