#google-analytics-4

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fromMarTech
6 days ago

What's new and what's next in GA4 | MarTech

"We're evolving to help marketers measure the entire customer journey and enable measurement across your entire business performance... providing insights across all full-funnel touchpoints, helping you build your first-party data strategy."
Marketing tech
#user-behavior
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fromSearch Engine Roundtable
2 months ago

Google Analytics Real Time Reporting Not Working Fully

Seeing this right now. Either the bottom just dropped out on traffic, or it's an Analytics issue.- wordmetrics (@wordmetrics) May 8, 2025
Marketing tech
Marketing tech
fromMarTech
4 months ago

How to understand sessions in GA4 | MarTech

GA4 simplifies session tracking, improving data clarity compared to Universal Analytics, which may lead to discrepancies in reported session counts.
Marketing tech
fromB2B Marketing Blog | Bootstrap Creative
4 months ago

How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4

Effective keyword performance tracking is essential for optimizing marketing campaigns.
Microsoft Ads requires manual setup for URL tracking, unlike Google Ads.
Implementing tracking parameters enhances data customization and insight gathering.
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