How to use GA4 events to track and measure your KPIs | MarTechGA4's event-driven model offers flexibility in tracking user behavior compared to UA.
The state of GA4, one year after the big migration | MarTechGA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics.
How to use GA4 events to track and measure your KPIs | MarTechGA4's event-driven model offers flexibility in tracking user behavior compared to UA.
The state of GA4, one year after the big migration | MarTechGA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics.
How to understand sessions in GA4 | MarTechGA4 simplifies session tracking, improving data clarity compared to Universal Analytics, which may lead to discrepancies in reported session counts.
How to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google.
How to understand sessions in GA4 | MarTechGA4 simplifies session tracking, improving data clarity compared to Universal Analytics, which may lead to discrepancies in reported session counts.
How to archive your Universal Analytics historical data | MarTechPrioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google.
How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4Effective keyword performance tracking is essential for optimizing marketing campaigns.Microsoft Ads requires manual setup for URL tracking, unlike Google Ads.Implementing tracking parameters enhances data customization and insight gathering.
Questioning if your data is future-proofed? GA4 can provide the answerThe power of Google Analytics 4 for analyzing web data amid changes in tracking methods.
Google announces upcoming GA4 features | MarTechGoogle Analytics 4 (GA4) updates enhance cross-channel reporting, AI insights, and Privacy Sandbox integration for more informed decision-making.
How to resolve unassigned traffic in GA4 | MarTechUnassigned traffic in GA4 is uncategorized website visits that complicate performance insights for marketers.
Questioning if your data is future-proofed? GA4 can provide the answerThe power of Google Analytics 4 for analyzing web data amid changes in tracking methods.
Google announces upcoming GA4 features | MarTechGoogle Analytics 4 (GA4) updates enhance cross-channel reporting, AI insights, and Privacy Sandbox integration for more informed decision-making.
How to resolve unassigned traffic in GA4 | MarTechUnassigned traffic in GA4 is uncategorized website visits that complicate performance insights for marketers.
Handy Chrome Extensions for Google AnalyticsGoogle Analytics 4 can be simplified using Chrome extensions for reporting, annotations, and quick data access.
Google Analytics 4 introduces benchmarking data | MarTechGoogle Analytics 4 now allows performance comparison with industry peers to better inform advertisers' strategic decisions.
How to create and configure custom dimensions in GA4 | MarTechUnderstanding Google Analytics 4 (GA4) features is crucial for proper data analysis and strategy development.