The article emphasizes the importance of aligning SEO strategies with the buyer's journey to effectively convert clicks into sales. Initially, the author recounts early challenges in driving site traffic without generating sales. They learned to develop a keyword strategy based on buyer intent, recognizing three primary stages: Identification (awareness of problems), Consideration (awareness of solutions), and Decision (choice of provider). By focusing on keywords tailored to each stage, SEO practitioners can enhance their strategies, ensuring their work translates into measurable revenue. Understanding these dynamics is increasingly vital in a landscape where AI impacts search results.
Understanding buyer's journey keywords will pivot your SEO strategy from clicks to revenue, which matters for every business.
I learned my lesson the hard way. Now, everything I do in SEO is centered around the buyer and the end goal: a sale.
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