The article discusses how recent tariffs influenced consumer behavior and created marketing opportunities for car dealerships. Following the announcement of a 25% tariff on imported vehicles and parts, there was a noticeable surge in dealership traffic as customers rushed to make purchases before potential price increases. The author emphasizes the importance of recognizing these moments of urgency and devising marketing campaigns that focus on transparency and value to capitalize on consumer urgency, ultimately turning policy changes into growth opportunities.
"We saw it firsthand. Staring down tariffs, we initiated campaigns encouraging customers to "lock in current pricing before prices went up.""},{
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