Generative AI is reshaping search habits, with 20% of users switching their primary search platform and 78% experimenting with AI-driven searches. The integration of chatbots and AI-generated summaries on platforms like Google suggests that these technologies will heavily influence how users discover information in the future. To remain visible and relevant, brands must adapt their SEO strategies to align with these evolving behaviors. SEMRush provides a checklist of practical tips to help businesses update their SEO efforts in response to these changes, ensuring they continue to drive web traffic amid shifting dynamics.
Generative AI is changing search habits, with 20% of people changing their primary search platform over the past year. 78% of users have tried AI search.
As habits evolve and shift, ensuring your brand maintains relevance in search results becomes crucial. The presence of AI chatbots is integral to this change.
Collection
[
|
...
]