Google's defense in antitrust trials hinges on framing media as a large supply pool, including rivals like Comcast and Meta in advertising competition.
The DOJ is honing in on the 'open display advertising market,' citing Google's integration of its ad products as a concern for competitive practices.
A wave of freelance advertising consultants has recently surged, reflecting a trend toward solo practices that adapt to the evolving landscape of hybrid work.
Former Reuters CRO Eric Danetz transitioned from freelance consulting to a full-time role due to a preference for being part of a larger organization.
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